180 Degree View...

I recall speaking to one of my childhood friends ,who is working as a research associate in a govt.agency .She had volunteered to tutor underprivileged children thru an aid agency . Similarly, one of my college buddies who is always globe trotting being in merchant navy ,devotes a significant time of his 3 month annual vacation with a social working group for the rural children in and around the outskirts of Chennai.

There have also been instances ,where an acquaintance of mine working as an invest banking consultant with an energy major preferred to invest in a village self working group involved in making toys in the Guangzhou province in china ,as it would generate more job opportunities for the local residents I was going thru an inflight mag in my Delhi – Chennai flight recently , hit up on this glossy 40 cc article about a recent cleanliness drive by the employees of a corporate,a bunch of guys & gals in their casual trousers ,and branded tees specific for this event posing to the lens .

Are these so called one day social corporate responsibility affairs being used as an alternative marketing vista's on the fourth estate ,where in people have been doing these on a much sustained & a holistic way

Think…….